I honestly haven't read the Gossip Girl
books--they looked very, very boring--and have only glanced cursorily at the Sisterhood
books and seen the movie. My colleague, who was more into mundanefic, gobbled all of them down, and had been recommending them to girls who liked romances and so forth; she felt like she'd been completely duped by liars.
books are, as far as I can tell, mostly straight fic with a touch of fantasy (magical jeans that fit all four girls, and important things happen while they're wearing them, though the important things are of the mundane variety). They also aren't the ones with the fashionista advertising. But it still gave me a gross feeling to find out they were marketeted quite as cynically as they were. Maybe because they tried to market it as Stand By Me
for girls, which I always thought was silly, as, to the best of my knowledge, SBM was SBM for girls; it just happened to be about
boys. (I wrote this
about it lat year.) The fact that it's a couple of guys analyzing the girls' market and then tailoring books to fit it is bothersome... and yet, girls do like the stupid things. Why should I be bothered?
But I'm not at all bothered by the whole thing with SF/F, even if it had been approached the same way.